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Running from July to October 2024, it will feature a 90-day influencer campaign, in-store promotions and impactful trade materials.
Schwarzkopf Professional has partnered with top athletes and star colorists to create a 360 marketing campaign to relaunch its Igora Vibrance Demi-Permanent Color. The campaign features athletes Venus Williams, Aly Raisman and Megan Blunk and the colorists who created their hair transformations – Brendnetta Ashley, Carly Zanoni and Devyn Pennell. Together, they will connect to 2024’s summer global sporting event. The “Up Your Hair Game” campaign, powered by Igora Vibrance Demi-...
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